Thank God for Fruit Vendors

For a change on a Sunday morning, my husband and I went to the fruit wholesaler’s market in Kramat Jati, East Jakarta.  What a sight to behold! Endless piles of watermelons and cantaloupes.  I didn’t even dare ask for the price because I don’t think I could afford to buy a huge basketful of cantaloupes….

Applying marketing concepts in our everyday life

This site was envisioned to breathe life into useful marketing concepts encountered in our daily life. We eat, sleep, work, play, travel . . . with marketing.  All our needs and wants have to be satisfied and all organizations (profit or not-for-profit) exist to fulfil these needs and unlimited wants. There must be a process…